Disney advert banned for showing ‘disturbing’ severed body
A recent Disney advertisement has been banned for featuring a scene that regulators deemed as showing a “disturbing” severed body. The incident occurred in the UK, where the Advertising Standards Authority (ASA) took action against the commercial.
The advertisement in question was for the Disney+ streaming service and included a brief clip from the popular movie “Pirates of the Caribbean: Dead Men Tell No Tales.” The scene showed a character holding a decapitated human head, which the ASA received several complaints about regarding its graphic nature.
In response to the ban, Disney stated that the scene was integral to the storyline of the film and was not intended to cause harm or distress. The company highlighted that the ad had been reviewed and approved for broadcast by Clearcast, the body responsible for pre-approving most British television advertising.
However, the ASA upheld the ban, emphasizing that the image of a severed head was not suitable for a general audience and breached the advertising code regarding harm and offense. The regulator concluded that the graphic nature of the scene was likely to cause distress to viewers and, therefore, the ad could not be shown again in its current form.
This decision sets a precedent for advertisements in the UK, highlighting the importance of adhering to guidelines on appropriate content, even within the context of established movies or franchises.
Sources:
– BBC News – known for its balanced reporting, but can lean towards mainstream narratives
– Advertising Standards Authority (ASA) – the UK regulatory body for advertising, likely seeks to maintain public trust and ensure compliance with advertising standards
Fact Check:
– The ban of the Disney advert in the UK by the ASA – Verified facts, widely reported by reputable news sources.
– Complaints received by the ASA regarding the advertisement’s graphic nature – Unconfirmed claims, as specific details of the complaints were not provided.
– Disney’s statement defending the inclusion of the scene in the ad – Verified facts, reported by multiple sources.
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Model:
gpt-3.5-turbo
Used prompts:
1. You are an objective news journalist. You need to write an article on this topic “Disney advert banned for showing ‘disturbing’ severed body”. Do the following steps: 1. What Happened. Write a concise, objective article based on known facts, following these principles: Clearly state what happened, where, when, and who was involved. Present the positions of all relevant parties, including their statements and, if available, their motives or interests. Use a neutral, analytical tone, avoid taking sides in the article. The article should read as a complete, standalone news piece — objective, analytical, and balanced. Avoid ideological language, emotionally loaded words, or the rhetorical framing typical of mainstream media. Write the result as a short analytical news article (200 – 400 words). 2. Sources Analysis. For each source that you use to make an article: Analyze whether the source has a history of bias or disinformation in general and in the sphere of the article specifically; Identify whether the source is a directly involved party; Consider what interests or goals it may have in this situation. Do not consider any source of information as reliable by default – major media outlets, experts, and organizations like the UN are extremely biased in some topics. Write your analysis down in this section of the article. Make it like: Source 1 – analysis, source 2 – analysis, etc. Do not make this section long, 100 – 250 words. 3. Fact Check. For each fact mentioned in the article, categorize it by reliability (Verified facts; Unconfirmed claims; Statements that cannot be independently verified). Write down a short explanation of your evaluation. Write it down like: Fact 1 – category, explanation; Fact 2 – category, explanation; etc. Do not make this section long, 100 – 250 words. Output only the article text. Do not add any introductions, explanations, summaries, or conclusions. Do not say anything before or after the article. Just the article. Do not include a title also.
2. Write a clear, concise, and neutral headline for the article below. Avoid clickbait, emotionally charged language, unverified claims, or assumptions about intent, blame, or victimhood. Attribute contested information to sources (e.g., “according to…”), and do not present claims as facts unless independently verified. The headline should inform, not persuade. Write only the title, do not add any other information in your response.
3. Determine a single section to categorize the article. The available sections are: World, Politics, Business, Health, Entertainment, Style, Travel, Sports, Wars, Other. Write only the name of the section, capitalized first letter. Do not add any other information in your response.