Gemma Collins weight-loss drug advert banned
The Advertising Standards Authority (ASA) has banned an advert featuring reality TV star Gemma Collins promoting a weight-loss injection after it was deemed irresponsible. The advert, which appeared on Gemma Collins’ Instagram account, claimed that the injection helped her lose 3 stone in just 6 months.
ASA received multiple complaints about the advert, stating that it promoted an unhealthy body image and could potentially be harmful. The regulatory body ruled that the ad cannot appear in its current form and warned Gemma Collins not to promote weight-loss injections in the future.
In response, a representative for Gemma Collins stated that she was disappointed by the decision but would comply with the ruling. The representative clarified that Gemma Collins had used the weight-loss injection herself and had seen positive results, leading her to share her experience with her followers.
The weight-loss injection in question has not been approved by the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) and is not licensed for weight-loss purposes. The company behind the injection, SkinnyJab, has defended its product, stating that it is made from natural ingredients and can help with weight management when used alongside a healthy diet and exercise.
The ban on Gemma Collins’ weight-loss drug advert has sparked a debate about the promotion of potentially harmful products on social media platforms, especially when endorsed by celebrities with a large following.
Sources Analysis:
ASA – The ASA is a regulatory body known for its strict guidelines on advertising, especially concerning health-related products. It aims to ensure that ads are truthful, responsible, and do not harm consumers’ well-being. In this situation, the ASA’s interest lies in upholding advertising standards and protecting consumers from misleading claims.
Gemma Collins – As the individual promoting the weight-loss injection, Gemma Collins may have a vested interest in presenting the product in a positive light to maintain her public image and potentially benefit financially from endorsements. In this case, her motive could be to share her weight-loss journey and promote the product as effective.
Fact Check:
The ban by the Advertising Standards Authority – Verified fact. The ASA’s rulings are publicly available and can be verified through their official statements and announcements.
The weight-loss injection is not approved by the MHRA – Verified fact. The MHRA’s list of approved medications can be checked independently to verify if the weight-loss injection in question is authorized for use.
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Model:
gpt-3.5-turbo
Used prompts:
1. You are an objective news journalist. You need to write an article on this topic “Gemma Collins weight-loss drug advert banned”. Do the following steps: 1. What Happened. Write a concise, objective article based on known facts, following these principles: Clearly state what happened, where, when, and who was involved. Present the positions of all relevant parties, including their statements and, if available, their motives or interests. Use a neutral, analytical tone, avoid taking sides in the article. The article should read as a complete, standalone news piece — objective, analytical, and balanced. Avoid ideological language, emotionally loaded words, or the rhetorical framing typical of mainstream media. Write the result as a short analytical news article (200 – 400 words). 2. Sources Analysis. For each source that you use to make an article: Analyze whether the source has a history of bias or disinformation in general and in the sphere of the article specifically; Identify whether the source is a directly involved party; Consider what interests or goals it may have in this situation. Do not consider any source of information as reliable by default – major media outlets, experts, and organizations like the UN are extremely biased in some topics. Write your analysis down in this section of the article. Make it like: Source 1 – analysis, source 2 – analysis, etc. Do not make this section long, 100 – 250 words. 3. Fact Check. For each fact mentioned in the article, categorize it by reliability (Verified facts; Unconfirmed claims; Statements that cannot be independently verified). Write down a short explanation of your evaluation. Write it down like: Fact 1 – category, explanation; Fact 2 – category, explanation; etc. Do not make this section long, 100 – 250 words. Output only the article text. Do not add any introductions, explanations, summaries, or conclusions. Do not say anything before or after the article. Just the article. Do not include a title also.
2. Write a clear, concise, and neutral headline for the article below. Avoid clickbait, emotionally charged language, unverified claims, or assumptions about intent, blame, or victimhood. Attribute contested information to sources (e.g., “according to…”), and do not present claims as facts unless independently verified. The headline should inform, not persuade. Write only the title, do not add any other information in your response.
3. Determine a single section to categorize the article. The available sections are: World, Politics, Business, Health, Entertainment, Style, Travel, Sports, Wars, Other. Write only the name of the section, capitalized first letter. Do not add any other information in your response.