A weight-loss jab advertisement has been banned for targeting new mothers in the UK. The ad for the weight-loss injection was found to breach the advertising rules by irresponsibly targeting women who have recently given birth. The Advertising Standards Authority (ASA) received complaints about the ad, which appeared in a free newspaper distributed in February. The ad specifically mentioned new mothers, claiming that the weight-loss jab could help them achieve their pre-pregnancy bodies.
The ASA ruled that the promotion exploited new mothers’ insecurities about their bodies after childbirth. They stated that the ad must not appear again in its current form and warned the advertiser to ensure their future marketing is socially responsible. The company behind the advertisement, Slimmed Down Happy, defended the ad by saying that it was meant to empower women to feel confident in their bodies postpartum.
Despite the company’s intentions, the ASA emphasized the need for advertisers to be cautious in their approach, especially when targeting vulnerable groups such as new mothers. The ruling serves as a reminder to companies in the weight-loss industry to be mindful of the potential harm that their marketing strategies can cause, particularly to individuals in sensitive life stages.
The ban on the weight-loss jab ad targeting new mums highlights the importance of ethical advertising practices and the responsibility that companies have to promote body positivity and mental well-being, especially among those who may be more susceptible to certain messaging.
Sources Analysis:
ASA – The Advertising Standards Authority is a regulatory body in the UK that monitors and regulates advertising to ensure compliance with advertising standards and codes of conduct. It is an independent organization with the goal of protecting consumers from misleading or harmful advertisements.
Slimmed Down Happy – The company behind the weight-loss jab advertisement is directly involved in the situation. Their goal is likely to promote their product and increase sales, but they received criticism for targeting a vulnerable group such as new mothers.
Fact Check:
The fact that the weight-loss jab ad was banned by the ASA is a verified fact, based on the official ruling by the regulatory body.
The complaints received by the ASA about the ad targeting new mothers are verified facts, as they are based on the reports made to the regulatory authority.
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Model:
gpt-3.5-turbo
Used prompts:
1. You are an objective news journalist. You need to write an article on this topic “Weight-loss jab ad banned for targeting new mums”. Do the following steps: 1. What Happened. Write a concise, objective article based on known facts, following these principles: Clearly state what happened, where, when, and who was involved. Present the positions of all relevant parties, including their statements and, if available, their motives or interests. Use a neutral, analytical tone, avoid taking sides in the article. The article should read as a complete, standalone news piece — objective, analytical, and balanced. Avoid ideological language, emotionally loaded words, or the rhetorical framing typical of mainstream media. Write the result as a short analytical news article (200 – 400 words). 2. Sources Analysis. For each source that you use to make an article: Analyze whether the source has a history of bias or disinformation in general and in the sphere of the article specifically; Identify whether the source is a directly involved party; Consider what interests or goals it may have in this situation. Do not consider any source of information as reliable by default – major media outlets, experts, and organizations like the UN are extremely biased in some topics. Write your analysis down in this section of the article. Make it like: Source 1 – analysis, source 2 – analysis, etc. Do not make this section long, 100 – 250 words. 3. Fact Check. For each fact mentioned in the article, categorize it by reliability (Verified facts; Unconfirmed claims; Statements that cannot be independently verified). Write down a short explanation of your evaluation. Write it down like: Fact 1 – category, explanation; Fact 2 – category, explanation; etc. Do not make this section long, 100 – 250 words. Output only the article text. Do not add any introductions, explanations, summaries, or conclusions. Do not say anything before or after the article. Just the article. Do not include a title also.
2. Write a clear, concise, and neutral headline for the article below. Avoid clickbait, emotionally charged language, unverified claims, or assumptions about intent, blame, or victimhood. Attribute contested information to sources (e.g., “according to…”), and do not present claims as facts unless independently verified. The headline should inform, not persuade. Write only the title, do not add any other information in your response.
3. Determine a single section to categorize the article. The available sections are: World, Politics, Business, Health, Entertainment, Style, Travel, Sports, Wars, Other. Write only the name of the section, capitalized first letter. Do not add any other information in your response.